As one of the best cyclists in the world, Wout van Aert’s Red Bull Helmet is a topic of great interest as it makes him stand out in the peloton at the Tour de France.
The helmet, designed by the Austrian energy drink company, has become synonymous with top athletes in various extreme and endurance sports, including cycling. Red Bull often collaborates with athletes they sponsor or support, and these athletes are provided with custom-made gear, including helmets, to showcase their partnership.
Van Aert, a Belgian cyclist riding for Team Jumbo-Visma, is no exception. He has been wearing a Red Bull helmet in both cyclocross and road racing events since 2018.
This helmet sponsorship started with his cyclocross races, which aligns with Red Bull’s association with extreme sports. However, it gained more attention when Van Aert began winning road races more frequently.
2023 Tour de France Riders’ Gear
Wout van Aert’s helmet at 2023 Tour de France
At the 2023, Tour de France, Wout van Aert will be wearing three types of helmets from Lazer
- Lazer Genesis for mountainous terrains
- Lazer Vento for flat and rolling terrains
- Lazer Volante for time trials
All three helmets sport the iconic Red Bull design.
Where to buy Wout van Aert helmet
Traditionally, the Red Bull-designed helmets are not for sale to the general public.
However, in March 2023, Lazer, Red Bull, and Wout van Aert collaborated to make available the Lazer Vento and Strada Kineticore, Wout van Aert Limited Edition. There are only 1,994 units available and were sold out in less than a week.
Conflict of sponsors interests
As for the conflict of interests of Van Aert wearing this helmet, the Union Cycliste Internationale (UCI), the governing body of cycling, has no rules against personal sponsorship agreements. These agreements are often between the athlete and a sponsor and don’t conflict with the sponsorship deals of the team as a whole.
In the case of Van Aert, his team, Jumbo-Visma, has no conflict with Red Bull. Moreover, Jumbo, a supermarket chain that is one of the main sponsors of the team, sells Red Bull energy drinks. Hence, Van Aert’s personal deal with Red Bull aligns well with the interests of his team.
Other cyclists with Red Bull helmets
Besides Wout van Aert, there are a handful of professional cyclists wearing the Red Bull helmet.
- Tom Pidcock (Ineos-Grenadier)
- Anton Palzer (BORA-Hansgrohe)
- Justin Williams (L39ION of Los Angeles)
- Simon Andreassen
- Michael Strasser
- Kata Blanka Vas
- Evie Richards
Tour de France Past Winners
Alex Lee is the founder and editor-at-large of Mr. Mamil. Coming from a professional engineering background, he breaks down technical cycling nuances into an easy-to-understand and digestible format here.
He has been riding road bikes actively for the past 12 years and started racing competitively in the senior category during the summer recently.