Trek Bicycles was founded in 1976 by Richard Burke and Bevil Hogg in Waterloo, Wisconsin. Starting in a small barn, Trek’s humble beginnings were marked by a vision to build high-quality, handcrafted bicycles.
Trek is one of the pioneers in developing advanced carbon fiber and aluminum frame technologies, pushing the boundaries of weight, strength, and performance. Their bikes are known for exceptional ride quality and durability. Trek has been a leader in advocating for cycling as a sustainable means of transport, investing in cycling infrastructure and community initiatives.
The Madone is Trek’s flagship road bike model. The Madone series represents the pinnacle of Trek’s innovation in aerodynamics and performance, aimed at delivering the most efficient and aerodynamic ride possible.