Giant is the world’s largest bicycle manufacturer. Founded in 1972 by King Liu and several friends in Taiwan, Giant began producing bicycles for other brands as a small manufacturer. However, in 1981, Giant took a bold step by launching its own brand, revolutionizing its destiny and the cycling industry.
Giant was among the first to mass-produce aluminum frames, making high-quality, lightweight bikes more accessible to the general public. Giant’s manufacturing approach combines cutting-edge technology with efficient production methods, offering a wide range of bicycles at various price points without compromising quality. This made Giant a go-to brand for cyclists of all levels worldwide.
Giant’s flagship road bike model is the TCR Advanced SL, which was first introduced in the late 1990s and has continually evolved to the present day. Known for its exceptional stiffness-to-weight ratio, the TCR Advanced SL offers outstanding climbing capabilities, agile handling, and a smooth ride quality.