Specialized was founded in 1974 by Mike Sinyard, whose journey began with a focus on importing Italian bike components to the U.S. But it soon evolved into a passion for creating his bike designs. By 1981, Specialized shook the industry by introducing the Stumpjumper, the world’s first mass-production mountain bike, setting a new standard in the cycling community.
What truly sets Specialized apart is its commitment to innovation and technology. They are constantly pushing the boundaries, not just in bike design but also in enhancing rider experience. Specialized invests heavily in research and development, resulting in groundbreaking technologies like the Body Geometry fit, which ensures each bike is ergonomically designed for maximum performance and comfort.
Specialized’s flagship road bike model is the Tarmac SL8, a perfect blend of lightweight, stiffness, and aerodynamics, making it a top choice for professional and amateur road cyclists.